The Home Office Explosion and SmartWorks by Hooker
Hooker Furniture rolled out the new and improved SmartWorks program at the recent High Point Furniture market in grand fashion. The acceptance of this new program proved to be a huge success. The new SmartWorks program is very timely in a segment of the furniture market that is literally exploding with growth opportunities.The new SmartWorks modular program features 6 proven finishes, new desk design, a patented keyboard tray, creative display opportunities along with world class merchandising materials. This program will present a focused and compelling display of home office products, insuring the right mix and the best-performing products from each category to enhance the consumer's shopping experience. Below are a few updated stats regarding the growth potential of this category.
Please contact your TradeWinds representative for the full details of this program.

The Projections:
• By 2005, 20% of US work force is expected to be home-based.
• By 2020, 40% of all workers are expected to be home-based.

The Facts:
• 60 million Americans are doing job-related work from home.
• 83 million US households own computers.
•72 million adults in the US are using online services.
•12.5 million US households have more than one computer.
•51% of college graduates have home offices.
• 55% of households with incomes above $50,000 have home offices.
• Women are starting some 70% of all new businesses.
•Women are the primary users in nearly 50% of home offices.